Wearing makeup is not something new; rather, it has been around for decades. From following the classic Cleopatra look to adopting the latest “no makeup” trend, people have been testing makeup items to reflect their own persona. Popular brands such as FENTY or Maybelline drop more than just products at the customer’s doorstep: they offer unique shopping moments. While makeup items fulfill the missing joy in the buyers’ lives, beauty brands need to ensure that their packaging does the same.
Custom makeup boxes uplift the brand image within the market, helping them deliver a smooth experience that delights the users from the first touch. After all, a beautiful experience does not start from the time any makeup product is applied; rather, it begins when the customer sees the packaging for the first time. This blog will share how brands can deliver a fine customer shopping journey. Let’s explore the essential elements that transform ordinary makeup packaging into an unforgettable brand experience.
What Are Custom Makeup Boxes?
Custom makeup boxes are created on the special demand of the buyers. This packaging is made to fit the needs of the users and give them a memorable time. Beauty brands create custom packaging with different design elements. From adding the right colors to printing images and making the makeup boxes easy to access, makeup companies ensure that buyers keep coming back for another purchase moment. Custom makeup boxes are made to be sturdy, preventing damage to fragile items. With quality materials such as Kraft, cardboard, or corrugated, brands create strong makeup packaging for delivering products in good shape and condition.
How Do Brands Deliver Unique Customer Experience?
This section will delve into the deeper aspects of customer experience. It will focus on how brands can work on their marketing strategies to improve their client relationships with them. Let’s get straight down to the business:
1. Create Functional Packaging
One of the effective ways to deliver a smooth customer experience is via functional packaging. Whether it is about running late for a candlelight dinner or getting ready for a wedding, buyers want to quickly access the foundation or the eyeshadow palette. Hence, brands can make the custom makeup boxes more practical and easier for such consumers.
A lipstick box that slides out smoothly or a foundation box with an easy flip-top lid makes a difference. Customers want the makeup boxes to be carried away easily. Thus, beauty companies must create the packaging with the right sizing, ensuring that it fits in the user’s purse. A functional makeup box lets brands make a lasting impression on their clients.
2. Add Personal Touch
Another manner to deliver a fine user experience is by offering a personal touch. The effort of building a close connection with the buyers makes them feel special. Makeup brands can offer customers a chance to personalize the custom makeup boxes as per their liking.
Consumers can add custom names, messages, doodles, or even images to the packaging. Moreover, they can choose the color shades for the boxes and even the type of lamination they want to be applied to the makeup packaging. Spot UV, matte, gloss, and foil stamping are some of the coatings that can be used on the boxes to make them shiny and safe from any wear and tear. With a personalized makeup box, brands can bridge the gap between them and the buyers, increasing the overall customer retention rate.
3. Offer Emotional Experience
Everyone loves surprises no matter what the age number is. Makeup brands can offer unique unboxing moments to buyers via custom makeup boxes. When the buyer gets their parcel, the excitement is already built up, and they cannot wait any longer to unwrap their makeup product. Brands can take their excitement to another level with the addition of stylish opening mechanisms. Magnetic closures or ribbon pull-tabs make customers feel like they are receiving a luxury item. Putting small details like tissue paper, scent-infused boxes, complimentary gifts, or QR codes that lead to exclusive content makes the experience more fun. When buyers enjoy unboxing, they are more likely to share it on social media, giving brands free marketing.
4. Be Transparent
Customers want to know what they are buying. Makeup packaging should display important details like ingredients, shade names, and expiration dates. Including usage instructions or beauty tips on the packaging also adds value. When information is easy to read and well-organized, it builds trust. Customers appreciate transparency, and they are more likely to recommend brands that provide clear details about their products.
Moreover, brands can clear any doubts from the client’s mind via clear product visibility. They can add stylish cut-outs, such as window cuts, to the makeup packaging. Through windows, customers can take a peek inside the box without the need to open it. This will relieve their worry of buying the wrong items. Brands that remain genuine in delivering exact products as mentioned in the item description, become a top choice for the consumers. This creates a strong connection between the brands and the customers.
Sum Up
Makeup products are loved by all makeup lovers. From finding the right foundation shade to trying out the new lipstick, buyers can enjoy a great shopping experience. Brands create their time more interactive with catchy makeup packaging. From giving clients a free hand to design their makeup boxes to adding special add-ons, cosmetic brands ensure to provide a memorable unboxing moment to the customers. This blog has shared some of the strategies that you can use to give your consumers an engaging experience.
